.2Performant, a Romanian technology as well as partner advertising and marketing services firm, declared on Monday, September 9, at the Bucharest Stock Market, that it means to acquire the Profitshare affiliate networks in Romania and also Bulgaria coming from Conversion Advertising And Marketing. Simultaneously, Dante International, the proprietor of eMAG, will certainly come to be a shareholder in 2Performant.On September 6, 2Performant's Panel of Directors ended a preliminary agreement to acquire the Profitshare.ro and also Profitshare.bg affiliate systems possessed by Transformation Advertising And Marketing S.R.L. and Conversion Marketing EOOD. The arrangement lays out the guidelines of the deal and also is not legally binding, corresponding to the business press pointed out by Economedia.The function entails the transfer of the Profitshare organization lines coming from Conversion Advertising and marketing S.R.L. and also Conversion Advertising And Marketing EOOD (as vendors) to 2Performant (as the shopper). Dante International S.A. (majority shareholder of Conversion Advertising S.R.L.) will certainly belong to the business move agreement as a sponsor." As soon as the Profitshare transaction is finished, we will definitely increase our present capability as well as transform our customer collection in both Romania and also Bulgaria. We still have a handful of vital measures to complete, but I am actually positive that the groups involved in the transaction on each edges are going to handle to accomplish all of them effectively. We will introduce our post-acquisition strategies after wrapping up the investment according to the final agreement," said Dorin Boerescu, Chief Executive Officer as well as Co-Founder of 2Performant Network.The transaction price is actually RON 4.3 million, and will definitely be actually paid 55% in cash money as well as forty five% in 2Performant portions via a resources rise.." 2Performant is a younger and dynamic company along with worths that resonate along with our company. Our team anticipate that, after the purchase is finalized, the Profitshare company incorporated along with 2Performant is going to provide greater worth to its own clients," mentioned Tudor Manea, General Manager of Dante International SA.2Performant additionally notes that numerous steps continue to be to accomplish as well as finalize the purchase, such as the successful completion of the as a result of diligence evaluation through 2Performant.Profitshare was actually introduced in 2012 as well as presently possesses a profile of 250 affiliate plans (including the eMAG team) in Romania as well as Bulgaria.radu@romania-insider.com.( Image source: the firm).